Change is the only constant and this change is what pushes Melcom to do better on an on-going basis. What our customers expected a couple of years back, is not the same any more.
Our Mission is defined around the 7 P’s of Business Strategy, which are;
Melcom is not just in the business of retailing but also to delight customers across all segments of the society. Its Purpose as a Corporate Citizen is to give back to the society which till now has patronised it for nearly 4 decades. Its PURPOSE is to bring the WORLD to Ghana through its varied products and services and elevate the lives of its customers from what it is now.
With all the changes in its mission and its execution, Melcom very proudly rejuvenated its brand identity in September 2022.
The new identity via its architecture and colours, demonstrates its values of being:
Its ambitions are not just to bring the world to Ghana but perhaps be a global player one day – as the location pin suggests, which is a universal symbol of presence.
